In 2017, for the third year in a row, Kellogg's Rice Krispies helped families embrace the season of giving with the Kellogg's Rice Krispies "Treats 4 Toys" program. In partnership with Toys for Tots and master treat-maker, Jessica Siskin (aka Misterkrisp), Kellogg's Rice Krispies donated a gift to Toys for Tots for every Rice Krispies treat made and shared with #Treats4Toys.